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A bull market is the description of upward momentum in the price of a currency exchange rate, commodity or stock price. Bull markets, can be short lived or secular in nature, and persist for days, weeks, months or even decades. When markets move up or down, they rarely move in a straight line, which makes your entry point pertinent. To enter a bull market, a trader may use a number of technical analysis tools to help them get in at the most attractive levels.